Our Process
Samantha and Lauren listen with intention, approaching every listing with an intuitive strategy shaped by three decades of combined experience. Their insight into Chicago’s buyers, market dynamics, and design-forward presentation ensures your home is showcased at its absolute best.
Selling with PorterGoldberg means every detail is curated with care—from the first conversation to long after closing—creating an experience that feels seamless, strategic, and exceptionally well-managed.
What Seller Should Expect
Expect the highlight standard of service, elevated marketing, and expert consultation at every step. With PorterGoldberg, your property benefits from a thoughtful, competitive approach designed to achieve the strongest outcome. We will:
- Design a bespoke sales plan tailored to your property and goals
- Advise on preparation—from light refreshes to transformative upgrades and staging
- Craft a polished listing presentation for print, digital, and social channels
- Proactively work the listing—off-market and on-market—until the ideal buyer is secured
- Negotiate with skill and clarity, managing the contract process through a smooth, successful close
Preview a selection of our marketing materials below:
